Monday, February 13, 2012


Staging your home to SELL is a marketing tool that is becoming more & more essential in the DFW & the Lake Ray Hubbard Real Estate Market. As your Realtor, my main responsibility is to make sure YOUR HOME SELLS in a little time as possible and for as much money as possible! One of the things that I provide my sellers are tips on how we can stage & better present their home, and if needed, help from a professional Home Stagger.

Buyers are looking for value, especially in today's economy that has a lot of 1st time home buyers. Whether its a car or a house, buyers need to perceive that their purchase is worth the price & even that it has more value than the price. 

There are 2 Main Reasons that Staging your home to sell is important from my 2 favorite Home Staggers, Karen Otto with Home Star Staging & Holly Bellomy with Dallas Real Estate Staging ... 

  • You only get 1 First Impression and often times it's on the internet. Holly says, "A beautifully staged home stands out from its competition & spends less time on the market. Many buyers start their search on the internet so if the photos of your home display the cat's litter box, 1980's wall paper, & mismatched furniture, you will not draw a crowd! Stage your home before it's placed on the market and entice those potential buyers to come and take a look!"

  • Staging is beneficial in Preventing Price Erosion that inevitably happens in the minds of buyers. As Karen puts it, "Price Erosion is when the potential Buyers start to make objections to the condition, repairs or updates that haven’t been completed. This can be anything you do to prepare your home which could include De-Cluttering, Neutralizing, Updating, De-Personalizing & Organizing, and enhancing the Curb Appeal." 

The bottom line is that an attractive listing will be shown more often, which means more market exposure, which is obviously needed for a quick & profitable SALE.

As your Lake Ray Hubbard & Dallas/Ft Worth Realtor, I work with my Sellers from Beginning to End making sure that we do all that we can to your DFW Home SOLD! Contact me (phone /email) to set up an appointment to discuss in more detail about selling your Dallas/Ft Worth home.

Along with Staging your Home, Pricing your Home Correctly from the Beginning & setting up an aggressive Marketing Plan are the other 2 things that are a MUST BEFORE you put your Dallas/Ft Worth home on the Market. *What to Do to SELL Your Dallas/Ft Worth House ... What's Important